ADVERTISEMENT
  • About us
  • Podcast
  • Contcat Us
Tuesday, June 10, 2025
International Khabar
No Result
View All Result
  • Login
  • Breaking News
    Dr. Ishari. K. Ganesh Founder Chancellor of VISTAS Donates Rs. 10,00,000 to World Carrom Champion Ms. Khazima on International Women’s Day

    Dr. Ishari. K. Ganesh Founder Chancellor of VISTAS Donates Rs. 10,00,000 to World Carrom Champion Ms. Khazima on International Women’s Day

    On International Women’s Day, Jaideep Mirchandani, Group Chairman Sky One, Highlights Women’s Role in Meeting India’s 20,000-Pilot Target

    On International Women’s Day, Jaideep Mirchandani, Group Chairman Sky One, Highlights Women’s Role in Meeting India’s 20,000-Pilot Target

    News Mall

    Exploring News Mall: India’s Premier News Portal for Global Readers

    HIV AIDS

    The Alarming HIV Crisis Among Students in Tripura: A Call for Immediate Action

    Arvind Entertainment

    Glamour and Talent Take Center Stage: Malkapur City’s First Fashion Pageant Show and Kids Ramp Walk

    Fake Profile Found Need to alert

    Identifying and Addressing a Fake Profile

    Trending Tags

    • Event
  • Politics
  • Business
  • World
  • Opinion
  • Technology
  • Entertainment
  • Health
  • Travel
  • Breaking News
    Dr. Ishari. K. Ganesh Founder Chancellor of VISTAS Donates Rs. 10,00,000 to World Carrom Champion Ms. Khazima on International Women’s Day

    Dr. Ishari. K. Ganesh Founder Chancellor of VISTAS Donates Rs. 10,00,000 to World Carrom Champion Ms. Khazima on International Women’s Day

    On International Women’s Day, Jaideep Mirchandani, Group Chairman Sky One, Highlights Women’s Role in Meeting India’s 20,000-Pilot Target

    On International Women’s Day, Jaideep Mirchandani, Group Chairman Sky One, Highlights Women’s Role in Meeting India’s 20,000-Pilot Target

    News Mall

    Exploring News Mall: India’s Premier News Portal for Global Readers

    HIV AIDS

    The Alarming HIV Crisis Among Students in Tripura: A Call for Immediate Action

    Arvind Entertainment

    Glamour and Talent Take Center Stage: Malkapur City’s First Fashion Pageant Show and Kids Ramp Walk

    Fake Profile Found Need to alert

    Identifying and Addressing a Fake Profile

    Trending Tags

    • Event
  • Politics
  • Business
  • World
  • Opinion
  • Technology
  • Entertainment
  • Health
  • Travel
No Result
View All Result
International Khabar
No Result
View All Result
cricket score
ADVERTISEMENT
Home Business

Jasprit Bumrah Stars in JK Super Cement’s Bold New TVC, Reinforces New Brand Identity

March 13, 2025
in Business
Reading Time: 3 mins read
0 0
A A
0
Jasprit Bumrah Stars in JK Super Cement’s Bold New TVC, Reinforces New Brand Identity
1
SHARES
3
VIEWS
Share on FacebookShare on TwitterShare on Tumblr
ADVERTISEMENT
image_pdfimage_print

JK Super Cement, a prominent name in India’s cement industry, has launched a captivating new television commercial (TVC) featuring Indian fast-bowling sensation and brand ambassador, Jasprit Bumrah. The campaign, titled Game Badal De, draws inspiration from Bumrahs remarkable journey and embodies JK Super Cement’s commitment to innovation, transformation, and resilience.

https://www.newsvoir.com/images/article/image1/30626_Jasprit_Bumrah.jpg

JK Cement’s new TVC featuring Indian fast-bowling sensation, Jasprit Bumrah

READ ALSO

Hibiki Presents ‘Hibiki – Making Harmony’

How to Get a Personal Loan Online in Minutes – A Step-by-Step Guide

The TVC narrates a poignant anecdote from Bumrah’s childhood, reflecting how he honed his craft using a cement wall as his silent partner during practice sessions. This story forms the emotional cornerstone of the campaign, portraying the wall not only as a physical structure but also as a metaphorical “game changer.” Through this narrative, JK Super Cement highlights its brand philosophy of overcoming challenges and achieving excellence.

Aligned with JK Super Cement’s recent rebranding initiative, the Game Badal De campaign aims to enhance brand visibility and foster deeper connections with its target audience. The rebranding introduced a refreshed identity, modernised packaging, and a dynamic logo symbolising strength, innovation, and sustainability. This also marked the revitalisation of JK Super Cement’s brand positioning as “Build Strong.

Speaking on the campaign, Mr. Anuj Khandelwal, Business Head, JK Cement, said, “Our new brand identity is a response to meeting evolving customer aspirations. The Game Badal De campaign amplifies this vision by connecting authentically with our audience through innovation and storytelling.

ADVERTISEMENT

Mr. Pushpraj Singh, Group President Sales and Marketing, JK Cement, added, “While our legacy remains strong, our rebranding represents a transformation that allows us to stand apart in a saturated market. This TVC is a reflection of our transformation journey towards building a stronger, more sustainable future.“

Mr. Love Raghav, AVP & Head of Branding, JK Cement, stated, “With our new brand identity and bold campaign #GameBadalDe, were breaking barriers and reshaping the narrative in the cement industry. Bumrah’s story of perseverance resonates with our brand values and inspires a fresh perspective on construction and growth. Featuring him as the symbol of transformation, we aim to inspire game-changing stories in every corner of life.”

Traditionally, the cement industry has maintained a conservative approach to marketing and communication. With Game Badal De, JK Super Cement challenges this status quo by presenting a narrative that resonates with resilience and ingenuity. Bumrah, known for his mastery of Yorkers and his ability to change the course of a game, perfectly represents the brand’s ethos of challenging norms and driving innovation.

About JK Cement Ltd.
JK Cement Ltd. is one of India’s leading manufacturers of Grey Cement and one of the leading White Cement manufacturers in the World. In five decades, the Company has partnered with Indias multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. JKCement’s operations commenced with commercial production at its flagship grey cement unit at Nimbahera, Rajasthan in May 1975.

ADVERTISEMENT

The Company has an installed capacity of 24.3 MTPA of Grey Cement, making it one of the top cement manufacturers in the Country. The Grey Cement business has a strong Pan-India presence across 15 states with an enhanced reach in the states of Uttar Pradesh and Madhya Pradesh.

With a total White Cement and wall putty Capacity of 2.45 MnTPA. JK White Cement is sold across 37 countries around the globe and the Company has a strong international presence with two subsidiaries, JK Cement Works Fujairah FZC and JK White Cement (Africa) Ltd.

Share this:

  • Post

Related

ADVERTISEMENT

Related Posts

Hibiki Presents ‘Hibiki – Making Harmony’
Business

Hibiki Presents ‘Hibiki – Making Harmony’

June 9, 2025
9
How to Get a Personal Loan Online in Minutes – A Step-by-Step Guide
Business

How to Get a Personal Loan Online in Minutes – A Step-by-Step Guide

June 9, 2025
1
L&T Finance Ltd. Completes the Acquisition of Paul Merchants Finance’s Gold Loan Business
Business

L&T Finance Ltd. Completes the Acquisition of Paul Merchants Finance’s Gold Loan Business

June 9, 2025
3
Bajaj Allianz Life Achieves 99.29% Claim Settlement Ratio in FY 2024-25, Underlining its Customer First Promise
Business

Bajaj Allianz Life Achieves 99.29% Claim Settlement Ratio in FY 2024-25, Underlining its Customer First Promise

June 9, 2025
1
Off the Beaten Path: A European Summer with Minor Hotels
Business

Off the Beaten Path: A European Summer with Minor Hotels

June 9, 2025
1
Business

Cut In Repo Rate: Know Why Booking FD On Wizely App Now Can Be Smart

June 9, 2025
1

POPULAR NEWS

International Khabar

International Khabar: Your Gateway to Global News and Recognition

May 22, 2025
2.6k
SabKuchh Bazar Leading Indian Store to fulfill the shoppers requirements

Sabkuchh Bazaar: Your One-Stop Shop for Indian Sarees and Suit-Pieces

May 17, 2025
2.5k
We are Hiring

Join the Exciting World of E-commerce with OMBIKA E-commerce Services Pvt Ltd

March 31, 2025
2.2k
Detective Agency in India

NIDAAN Intelligence Services (I) Private Limited: India’s Premier Detective Agency

May 17, 2025
2.2k
KSS India

Recognizing Excellence: Avdhesh Kumar Singh Program Manager Kartik Shikshan Sansthan Ti Project Moradabad Honored by Health Department for Remarkable Work in HIV/AIDS

February 8, 2025
2.2k

Donate & Support us

Donate & Support us

EDITOR'S PICK

Dengue

The Onset of Monsoon Brings a Surge in Dengue and Typhoid Cases in Telangana

May 22, 2025
42
Nitin Gadkari, Minister for Road Transport & Highways, to Address the Industry at the 32nd Convergence India & 10th Smart Cities India Expo

Nitin Gadkari, Minister for Road Transport & Highways, to Address the Industry at the 32nd Convergence India & 10th Smart Cities India Expo

May 22, 2025
0
National Parks Conservation Association

Protecting and Enhancing America’s National Park System

February 8, 2025
216
Morning Booster Delicious Drinks That Supercharge Your Digestion

Morning Booster: Delicious Drinks That Supercharge Your Digestion

April 8, 2025
22
ADVERTISEMENT

About us

International Khabar is one of the Leading Global News Platform from India, which will consist latest & updated news from the all over world.

Follow us

Donate & Support us

Donate & Support us

Recent Posts

  • Hibiki Presents ‘Hibiki – Making Harmony’
  • How to Get a Personal Loan Online in Minutes – A Step-by-Step Guide
  • L&T Finance Ltd. Completes the Acquisition of Paul Merchants Finance’s Gold Loan Business
  • Bajaj Allianz Life Achieves 99.29% Claim Settlement Ratio in FY 2024-25, Underlining its Customer First Promise
  • Off the Beaten Path: A European Summer with Minor Hotels

Newsletter

Categories

  • About us
  • Privacy Policy
  • Terms & Conditions
  • Disclaimer
  • Contact Us

© 2023 International Khabar

Welcome Back!

Sign In with Google
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Homepages
    • Home Page 1
    • Home Page 2
  • Breaking News
  • Politics
  • Business
  • World
  • Entertainment
  • Health
  • Opinion
  • Travel

© 2023 International Khabar

Scan the code
WhatsApp
Hello 👋
Can we help you?
Open chat
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?
Go to mobile version