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DS Group: A Legacy of Resilience, Innovation, and Social Responsibility Featured on Discovery Channel

March 31, 2025
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Experience the remarkable journey of Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate that has become a household name synonymous with trust, quality, and innovation in India, on Discovery Channel.

This captivating documentary chronicles the Groups evolution from a humble shop established in 1929 by Dharampal Ji in the bustling streets of Chandni Chowk, to one of Indias most iconic and diversified conglomerates. Viewers witness Dharampal Jis unwavering resilience in the face of challenges, including a devastating fire, which laid the foundation for this extraordinary success story. Narrated by Mr. Rajiv Kumar, Vice Chairman of DS Group, it takes viewers on a nostalgic journey, sharing captivating anecdotes from the era of Dharampalji and Satyapalji, while offering a peek into the one-of-a-kind corporate museum, state of the art factory while unravelling the inspiring stories behind each iconic brand.

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The DS Group Story of Legacy & Passion: Discovery Full Video

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Video link: youtu.be/b67hlp4BHi4feature=shared

DS Group’s journey is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, Birthright, LuvIt, Chingles are some of the iconic brands, the Group proudly shelters today. These products showcase the groups commitment to excellence, blending traditional values with modern innovation to meet the ever-evolving needs of consumers.

The documentary goes beyond business achievements, highlighting DS Groups significant contributions towards a better tomorrow. Their unwavering focus on sustainability is reflected in initiatives like water conservation, sustainable farming practices, and education programs, underlining their deep commitment to social and environmental responsibility.

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Under the visionary leadership of Satyapal Ji and the next generation, DS Group has successfully expanded its global footprint, balancing its rich heritage with a forward-looking approach. This inspiring story of perseverance, innovation, and unwavering commitment serves as a testament to how a small beginning can lead to extraordinary success, leaving a lasting impression across industries and communities worldwide.

As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC.

For more details, please visit www.dsgroup.com.

Tune in to the Discovery Channel to witness this inspiring story of determination and success. For a deeper dive into the DS Group story, initiatives, and new launches, subscribe to the YouTube Channel. Stay connected with DS Group on Social Media: Linkedin: /dsl

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