ADVERTISEMENT
  • About us
  • Podcast
  • Contcat Us
Tuesday, June 10, 2025
International Khabar
No Result
View All Result
  • Login
  • Breaking News
    Dr. Ishari. K. Ganesh Founder Chancellor of VISTAS Donates Rs. 10,00,000 to World Carrom Champion Ms. Khazima on International Women’s Day

    Dr. Ishari. K. Ganesh Founder Chancellor of VISTAS Donates Rs. 10,00,000 to World Carrom Champion Ms. Khazima on International Women’s Day

    On International Women’s Day, Jaideep Mirchandani, Group Chairman Sky One, Highlights Women’s Role in Meeting India’s 20,000-Pilot Target

    On International Women’s Day, Jaideep Mirchandani, Group Chairman Sky One, Highlights Women’s Role in Meeting India’s 20,000-Pilot Target

    News Mall

    Exploring News Mall: India’s Premier News Portal for Global Readers

    HIV AIDS

    The Alarming HIV Crisis Among Students in Tripura: A Call for Immediate Action

    Arvind Entertainment

    Glamour and Talent Take Center Stage: Malkapur City’s First Fashion Pageant Show and Kids Ramp Walk

    Fake Profile Found Need to alert

    Identifying and Addressing a Fake Profile

    Trending Tags

    • Event
  • Politics
  • Business
  • World
  • Opinion
  • Technology
  • Entertainment
  • Health
  • Travel
  • Breaking News
    Dr. Ishari. K. Ganesh Founder Chancellor of VISTAS Donates Rs. 10,00,000 to World Carrom Champion Ms. Khazima on International Women’s Day

    Dr. Ishari. K. Ganesh Founder Chancellor of VISTAS Donates Rs. 10,00,000 to World Carrom Champion Ms. Khazima on International Women’s Day

    On International Women’s Day, Jaideep Mirchandani, Group Chairman Sky One, Highlights Women’s Role in Meeting India’s 20,000-Pilot Target

    On International Women’s Day, Jaideep Mirchandani, Group Chairman Sky One, Highlights Women’s Role in Meeting India’s 20,000-Pilot Target

    News Mall

    Exploring News Mall: India’s Premier News Portal for Global Readers

    HIV AIDS

    The Alarming HIV Crisis Among Students in Tripura: A Call for Immediate Action

    Arvind Entertainment

    Glamour and Talent Take Center Stage: Malkapur City’s First Fashion Pageant Show and Kids Ramp Walk

    Fake Profile Found Need to alert

    Identifying and Addressing a Fake Profile

    Trending Tags

    • Event
  • Politics
  • Business
  • World
  • Opinion
  • Technology
  • Entertainment
  • Health
  • Travel
No Result
View All Result
International Khabar
No Result
View All Result
cricket score
ADVERTISEMENT
Home Business

Axis Max Life Amplifies Double Bharosa, Leverages Influencers’ Voices to Double Down On Trust & Protection

International KhabarbyInternational Khabar
March 31, 2025
in Business
Reading Time: 4 mins read
0 0
A A
0
0
SHARES
3
VIEWS
Share on FacebookShare on TwitterShare on Tumblr
ADVERTISEMENT
image_pdfimage_print

Axis Max Life Insurance Ltd. formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”/ “Company”), has launched influencers backed Double Bharosa campaign to increase awareness and understanding of life insurance products while highlighting its enhanced trust and security for customers. With the message “Bharosa ab ho gaya double,” the campaign emphasizes the brand’s dependability and commitment to providing value and certainty in financial assurance.

The campaign creatively utilizes the theme of “double” through engaging content featuring influencers in dual roles, symbolizing how life insurance acts as a vital ingredient in building a secure future. Influencers across various categories, such as food, finance, and poetry, have also been tapped for this campaign, with notable names including Shivesh Bhatia, Yahya Bootwala, and Ujjawal Pahwa. The storytelling resonates with consumers by addressing their hesitations about life insurance and highlighting the value of trust.

READ ALSO

‘Rising Rajasthan’ Partnership Conclave 2025 will draw a bigger canvas of partnerships, showcase state’s business reforms and socio-economic impact

CloudThat Wins Google Cloud New Training Partner of the Year Award 2025

The campaign shares relatable real-life analogies and adheres to the influencers’ unique content creation formats to significantly boost audience engagement. This strategy ensures the campaigns message reaches a broader audience while maintaining authenticity.

ADVERTISEMENT
ADVERTISEMENT

Commenting on the campaign, Rahul Talwar, Executive Vice President and Chief Marketing Officer, Axis Max Life Insurance, said, “At Axis Max Life Insurance were constantly working to simplify products and processes, building trust with our customers and making life insurance accessible to all. Our latest step in that direction is the new influencer-backed social media campaign that uses creative storytelling and meaningful collaborations to address hesitations that individuals harbour when it comes to purchasing life insurance. This digital campaign is rooted in our brand narrative of delivering ‘Double Bharosa’ to our customers; enabling them to understand their options better and make more confident choices, and ultimately allowing them to focus on what truly matters – the protection of their loved ones.

As part of the campaigns way forward, Axis Max Life has collaborated with Radio Mirchi to extend the reach. Radio Mirchi’s RJs will create and share content on the stations social media platforms, amplifying the message of trust. This collaboration between Axis Max Life and Axis Bank leverages their strong legacies in the life insurance and banking sectors, reinforcing the credibility of the offerings. The partnership signifies a double assurance for customers, with both trusted entities backing their financial future, thus reinforcing the campaign’s message of “Double Bharosa” and providing enhanced reliability and security.

Demographics: The campaign targets audiences aged 18-45 years in Tier 1 and Tier 2 cities, addressing challenges such as hesitations in choosing life insurance due to concerns about reliability and value. The collaborative approach reinforces trust and simplifies the process of understanding life insurance products.

By creatively combining influencer marketing, radio collaboration, and a focus on building trust, this campaign by Axis Max Life Insurance promises to effectively reach its target audience and achieve its goals.

About Axis Max Life Insurance Limited

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.maxlifeinsurance.com.

Share this:

  • Post

Related

ADVERTISEMENT

Related Posts

‘Rising Rajasthan’ Partnership Conclave 2025 will draw a bigger canvas of partnerships, showcase state’s business reforms and socio-economic impact
Business

‘Rising Rajasthan’ Partnership Conclave 2025 will draw a bigger canvas of partnerships, showcase state’s business reforms and socio-economic impact

June 10, 2025
3
CloudThat Wins Google Cloud New Training Partner of the Year Award 2025
Business

CloudThat Wins Google Cloud New Training Partner of the Year Award 2025

June 10, 2025
0
Da Nang to Target Luxury Tourism from Dubai’s Elite
Business

Da Nang to Target Luxury Tourism from Dubai’s Elite

June 10, 2025
5
Raffles Sentosa Singapore Hosts Grand Opening Celebration with an Exceptional Showcase of Culinary and Cultural Excellence
Business

Raffles Sentosa Singapore Hosts Grand Opening Celebration with an Exceptional Showcase of Culinary and Cultural Excellence

June 10, 2025
6
‘Bread Butter Jamm’ Launched by Serial Entrepreneur Krishna Anand and Abhishek Abrol, Former Sequoia VP – Ops and Experiences
Business

‘Bread Butter Jamm’ Launched by Serial Entrepreneur Krishna Anand and Abhishek Abrol, Former Sequoia VP – Ops and Experiences

June 10, 2025
0
Sambhv Steel Participates in Global Stainless-Steel Expo 2025
Business

Sambhv Steel Participates in Global Stainless-Steel Expo 2025

June 10, 2025
2

POPULAR NEWS

International Khabar

International Khabar: Your Gateway to Global News and Recognition

May 22, 2025
2.6k
SabKuchh Bazar Leading Indian Store to fulfill the shoppers requirements

Sabkuchh Bazaar: Your One-Stop Shop for Indian Sarees and Suit-Pieces

May 17, 2025
2.5k
We are Hiring

Join the Exciting World of E-commerce with OMBIKA E-commerce Services Pvt Ltd

March 31, 2025
2.2k
Detective Agency in India

NIDAAN Intelligence Services (I) Private Limited: India’s Premier Detective Agency

May 17, 2025
2.2k
KSS India

Recognizing Excellence: Avdhesh Kumar Singh Program Manager Kartik Shikshan Sansthan Ti Project Moradabad Honored by Health Department for Remarkable Work in HIV/AIDS

February 8, 2025
2.2k

Donate & Support us

Donate & Support us

EDITOR'S PICK

Medkart Launches Women-First Franchise Drive to Empower Local Health Leaders

Medkart Launches Women-First Franchise Drive to Empower Local Health Leaders

June 5, 2025
0
Chandigarh University in Collaboration with Microsoft & FITT Organises One -Day Workshop ‘Unnati AI’ for First Batch of Students

Chandigarh University in Collaboration with Microsoft & FITT Organises One -Day Workshop ‘Unnati AI’ for First Batch of Students

May 22, 2025
5
Beyond Opulence – The Future of Premium Luxury Residences

Beyond Opulence – The Future of Premium Luxury Residences

May 17, 2025
0
Paddles Up: Race into Hong Kong’s Dragon Boat Festival Join the Weeklong Festivities Against Victoria Harbour’s Iconic Skyline

Paddles Up: Race into Hong Kong’s Dragon Boat Festival Join the Weeklong Festivities Against Victoria Harbour’s Iconic Skyline

June 4, 2025
0
ADVERTISEMENT

About us

International Khabar is one of the Leading Global News Platform from India, which will consist latest & updated news from the all over world.

Follow us

Donate & Support us

Donate & Support us

Recent Posts

  • ‘Rising Rajasthan’ Partnership Conclave 2025 will draw a bigger canvas of partnerships, showcase state’s business reforms and socio-economic impact
  • CloudThat Wins Google Cloud New Training Partner of the Year Award 2025
  • Da Nang to Target Luxury Tourism from Dubai’s Elite
  • Raffles Sentosa Singapore Hosts Grand Opening Celebration with an Exceptional Showcase of Culinary and Cultural Excellence
  • ‘Bread Butter Jamm’ Launched by Serial Entrepreneur Krishna Anand and Abhishek Abrol, Former Sequoia VP – Ops and Experiences

Newsletter

Categories

  • About us
  • Privacy Policy
  • Terms & Conditions
  • Disclaimer
  • Contact Us

© 2023 International Khabar

Welcome Back!

Sign In with Google
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Homepages
    • Home Page 1
    • Home Page 2
  • Breaking News
  • Politics
  • Business
  • World
  • Entertainment
  • Health
  • Opinion
  • Travel

© 2023 International Khabar

Scan the code
WhatsApp
Hello 👋
Can we help you?
Open chat
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?
Go to mobile version